matchday
We’re proud to announce a (very special) partnership. Get ready for Calico Club / matchday, in association with adidas Originals. Our take on European terrace culture. Get ready for special product launches, events, q&a, a theme mural and exclusive content at the best adidas football clubs and their cities in Europe.
S01E01 is about Liège: the city, the vibe and their football club Royal Club Standard de Liège.
And there’s more coming up. As you could see in the video Rolph will travel to Manchester in S01E02.
Beside these social, online documentaries we’re launching more in the upcoming weeks.
On Saturday 25th of March we’re launching our own Matchday mural at Calico Club / terrace. An ode to Zinedine Zidane.
From that day on you can enjoy all our adidas Originals collections in a dedicated Matchday concept store.
Our staff carefully selected a look that matches the vibe of Liège and its surrounding area.