Salomon’s Rebranding and New Logo
Salomon the French sportswear brand started a rebranding and created a new logo. Sharing this with the world in a video “A New Chapter for Salomon Tomorrow is Yours”. In this video they present their new 2022 brand identity. Their new logo respectfully honors Salomon’s heritage and their legendary designer Neville Brody from the 90’s.
The new logo respect and represents 75 years of Salomon’s history as well as a design that is ready to represent the brand for the future. Salomon has been an established brand for trail running, hiking, and skiing since the start. Over the last couple of years Salomon rose in popularity and became a shoe on many style mood boards, and worn by fashionable people.