Evolution, not revolution: The New Balance 991 V2 with S!RENE

The New Balance 991 has been a staple in NB’s archive for years, taking the scene by storm since its inception in 2001. As time progresses, the world around us changes. What is viewed now, might not be viewed as in a few years time. In stead of reinventing the wheel, revolutionising a design loved by the masses evolution might be a better choice.That’s what New Balance is known for, evolving their staples, not revolutionising them.

What is viewed now, might not be viewed as in a few years time. In stead of reinventing the wheel, revolutionising a design loved by the masses evolution might be a better choice.That’s what New Balance is known for, evolving their staples, not revolutionising them.

To introduce the evolved 991 to you, we teamed up with music producer S!RENE. A Boiler Room set, his own playlist on Soulection, an upcoming EP, his credentials are there.

We were lucky to experience his journey in creating a new track. As listeners, a new track is just that: a product you enjoy in its original form for decades to come. For the creator, things are different. From the very first notes to a listenable product: that may take a while.

Letting it rest, getting new impressions, tweaking those notes and letting it rest again. Repeating the process to where the song is something else than what you first thought of, but not wildly different. Evolution, not revolution.