Irene Heldens X Calico Jack re-design
RELEASE EVENT OF SUSTAINABLE COLLECTION BY FASHION DESIGNER
IRENE HELDENS IN COLLABORATION WITH CALICO JACK.
IRENE HELDENS IS SHOWING A CRITICAL APPROACH TO THE FASHION INDUSTRY AS WE KNOW IT. QUESTIONING THE SYSTEM WE BECAME SO FAMILIAR WITH. LETTING GO OF SEASONS, GENDER, ETHNICITY AND OVERCONSUMPTION BY STARTING A REVOLUTION OF FREEDOM. SHE IS BRINGING BACK THE SKILLS OF HANDCRAFTED LIMITED ONE OF A KIND PIECES, MADE OUT OF CAREFULLY SELECTED DEAD STOCK FROM CALICO JACK.
REUSE, REDUCE, RE-DESIGN.
THE RELEASE EVENT WILL BE ON SATURDAY 26TH OF SEPTEMBER.
DURING THIS INSTORE POP-UP EVENT THE NEW UPCYCLED COLLECTION WILL BE PRESENTED IN AN EXPOSITION, ACCOMPANIED BY A LIVE PERFORMANCE OF DANCER, AND PARTICIPANT OF THE YOUNG TALENTS PROGRAM OF SCAPINO BALLET ROTTERDAM, CLAIRE DE CALUWE.